The Brand
LOVE: THE WEDDING FESTIVAL
We are an inspiring wedding festival and website full of the latest wedding day planning advice, styling and fashion ideas and most unique local wedding suppliers. Launched in 2013 as Love on the Lawn with our inaugural event in the beautiful Hunter Valley, we have grown into an Australia-wide, multi-platform offering for wedding vendors to showcase their businesses.
Luna Imagery
EVENT
Love: The Wedding Festival is a fun and vibrant day out, where couples can plan their wedding without it feeling like a chore. The most creative stylists, planners, photographers, dress designers, caterers, wedding bands and more come together in a gorgeous and inviting environment to meet and talk with engaged couples looking to book wedding suppliers. Forget the dreary, daggy and depressing wedding expo of old! Love: The Wedding Festival is a breath of fresh air for the industry. It’s a pleasantly supportive business environment for vendors (we want to see you make the most of the day).
WEBSITE
The website is a destination for brides and grooms, just like the festival, but one they can access 24/7. We have coupled our knowledge of the industry, the audience and digital and social media marketing to build a community of inspiration and advice. This isn’t a one-visit website but a place that couples will keep coming back to throughout their planning journey. Our research shows that they keep in daily contact with our social channels and we aim to have our audience visiting our website 2-3 times a week.
Hope Estate Love on the Lawn
Audience
WHO ARE YOU TALKING TO
Like all our successful event brands, Love:The Wedding Festival isn’t just a one-day thing. We are engaging brides on a daily basis through our digital platforms and the numbers speak for themselves.
With our event and digital platforms you can expect:
Women aged 24-34
Men aged 24-34
Planning their wedding
Engaged couples
Looking for wedding suppliers
95% Australian-based audience
“I just booked my eighth wedding from your Hunter Valley event. That’s a new record for us and I’ve got six quotes out and brides are still making contact. I get three inquiries each week saying they say us at Love. It was a very, very good festival!”
WEBSITE
VISITS: 9,753 p/m
PAGEVIEWS: 21,708 p/m
* numbers from old site. We have a KPI to increase 100% in first quarter after launch.
SOCIAL MEDIA
INSTAGRAM: 42k
FACEBOOK: 15k
DATABASE
SUBSCRIBERS: 9.2k
ATTENDANCE
PER EVENT: 1.2k
Marketing
We invest in our brand to help grow yours!
Love: The Wedding Festival invests in a targeted and extensive marketing and communications campaign. We advertise on radio, in print and through online media. The brand employs a full-time social media strategist that develops and implements our digital and communication plans.
EVENT MARKETING ACTIVITIES
We market the event in the following ways:
Online advertising (bridal and relevant websites)
Radio advertising on leading FM stations
AdWords campaigns
Fulltime social media strategist
Local press ads and editorial
Print and online editorial through targeted press releases and media contacts
Online database newsletters
MEDIA SPONSOR
The event is sponsored by Australia’s highest selling bridal magazine, Modern Wedding.
Modern Wedding promotes our event in magazine and on their website and social media.
They have an impressive social following, including 192 thousand Instagram followers and 1.5 million Facebook fans.
Digital Advertising
Our new site is built to help couples plan their day, from information on planning to a beautifully presented wedding supplier directory. Here is how your business could stand out to all of those brides and grooms.
STANDARD LISTING
INCLUSIONS:
12 MONTH DISPLAY
Listing - full website page with link on directory landing pages, and:
4 x images
Business description
Business contact details
Link to business website
Links to social media profiles
BONUS:
1 x Instagram Post or Reel
1 x Facebook post
COST: $250 + GST ( SALE PRICE) Usually $330 + GST
FEATURED SUPPLIER
INCLUSIONS:
12 MONTH DISPLAY
Listing - full website page as per Standard Listing, and also with:
4 extra images and one video embed available
Highlighted on the run of website page as a ‘Featured Supplier’ for three months
2.5 times more traffic
Top of page listings
Only a limited number of these listings available
BONUS:
Expert Q and A editorial feature on the site
2 x Instagram post
2 x Facebook post
COST: $600
BANNER ADVERTISING
INCLUSIONS:
300px x 200px banner ad
Still image or slideshow gif
Link to web page of your choice
Limited space available
1 MONTH DISPLAY
COST: $200
1 YEAR DISPLAY
COST: $2000
BONUS:
12 months for the price of 10
Ad design available for $100 each if required. Billed externally. Please ask our team if you require.
EXAMPLE
Other packages available upon request. Please talk to our sales team if you have something specific - a launch or special business event - that you need us to tailor an integrated ad package to.We love coming up with creative ideas!
Event Packages
Our event packages vary slightly depending on the location and set up of the festival.
There are packages to suit all types of businesses and what you need to showcase, from celebrants to wedding transport, photographers and wedding dress designers who can take part in our popular fashion shows.
If you are interested in one of our events, please contact the sales team today. We limit the number of suppliers per category and so spots fill up quickly.
Upcoming Events
WHAT TO EXPECT
100 vendors, with limit per category
Outdoor, festival vibe
Fashion shows
Gourmet food vans
Wine tastings
Champagne bars
VIP teepee and picnic areas
Man Caves for the boys
Live music and entertainment throughout the day
Flower crown workshops
Celebrity meet and greet
Giveaways
VENDORS ON SHOW
We are always open to new and exciting wedding vendors. Currently, we have the following supplier categories on show:
Photographers and Videographers
Stylists and Planners
Florists and Cake Makers
Venues, Marquees and Catering
Celebrants and Ceremony Venues
Wedding Dress Designers and Suits
Hair and Makeup
Jewellery and Accessories
Stationery
Testimonials
“I just have to say thanks for creating such a wonderful event! The response I have received from it was unbelievable and far exceeded any expectations. It’s actually why I haven’t been in touch with you yet as I booked so many weddings from it, that it’s made me so busy that I wasn’t sure I could take on any more this year!”
“I just love the entire concept of Love. The day was such a nice change from the usual expo format. We chatted and booked so many couples and I can’t wait until next year.”
“Love Wedding Festivals are by far the most fun and engaging wedding days out around! The vendors on show at every festival are by far the best in the business and showcase a variety of products and services that are really unique. The ladies who run the festival have seriously thought of every little detail to make it a fabulous day for all visitors, with a relaxed vibe (who doesn’t love chill out teepees and a glass of bubbles) and so much to do on the day we would highly recommend any Love Wedding Festival to any bride-to-be - bring your tribe and have a fun day exploring all things weddings!”
MacDougall Photography
Photography on Hermitage
MacDougall Photography