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The Brand

LOVE: THE WEDDING FESTIVAL

We are an inspiring wedding festival and website full of the latest wedding day planning advice, styling and fashion ideas and most unique local wedding suppliers. Launched in 2013 as Love on the Lawn with our inaugural event in the beautiful Hunter Valley, we have grown into an Australia-wide, multi-platform offering for wedding vendors to showcase their businesses.

Luna Imagery

Luna Imagery

EVENT

Love: The Wedding Festival is a fun and vibrant day out, where couples can plan their wedding without it feeling like a chore. The most creative stylists, planners, photographers, dress designers, caterers, wedding bands and more come together in a gorgeous and inviting environment to meet and talk with engaged couples looking to book wedding suppliers. Forget the dreary, daggy and depressing wedding expo of old! Love: The Wedding Festival is a breath of fresh air for the industry. It’s a pleasantly supportive business environment for vendors (we want to see you make the most of the day).

WEBSITE

The website is a destination for brides and grooms, just like the festival, but one they can access 24/7. We have coupled our knowledge of the industry, the audience and digital and social media marketing to build a community of inspiration and advice. This isn’t a one-visit website but a place that couples will keep coming back to throughout their planning journey. Our research shows that they keep in daily contact with our social channels and we aim to have our audience visiting our website 2-3 times a week.

Love Definition
 

Upcoming Events

 

DATES

HUNTER VALLEY
HOPE ESTATE - Sunday, 17TH Sunday

NEWCASTLE
TBC

SYDNEY
TBC

MELBOURNE
TBC

WHAT TO EXPECT

  • 100 vendors, with limit per category

  • Outdoor, festival vibe

  • Fashion shows

  • Gourmet food vans

  • Wine tastings

  • Champagne bars

  • VIP teepee and picnic areas

  • Man Caves for the boys

  • Live music and entertainment throughout the day

  • Flower crown workshops

  • Celebrity meet and greet

  • Giveaways

VENDORS ON SHOW

We are always open to new and exciting wedding vendors. Currently, we have the following supplier categories on show:

  • Photographers and Videographers

  • Stylists and Planners

  • Florists and Cake Makers

  • Venues, Marquees and Catering

  • Celebrants and Ceremony Venues

  • Wedding Dress Designers and Suits

  • Hair and Makeup

  • Jewellery and Accessories

  • Stationery

Hope Estate Love on the Lawn

Audience

WHO ARE YOU TALKING TO

Like all our successful event brands, Love:The Wedding Festival isn’t just a one-day thing. We are engaging brides on a daily basis through our digital platforms and the numbers speak for themselves.

With our event and digital platforms you can expect:

  • Women aged 24-34

  • Men aged 24-34

  • Planning their wedding

  • Engaged couples

  • Looking for wedding suppliers

  • 95% Australian-based audience

“I just booked my eighth wedding from your Hunter Valley event. That’s a new record for us and I’ve got six quotes out and brides are still making contact. I get three inquiries each week saying they say us at Love. It was a very, very good festival!”
— Fiona, Dragonfly Cakes
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WEBSITE

VISITS: 9,753 p/m

PAGEVIEWS: 21,708 p/m

* numbers from old site. We have a KPI to increase 100% in first quarter after launch.

 
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SOCIAL MEDIA

INSTAGRAM: 47k

FACEBOOK: 15k

 

DATABASE

SUBSCRIBERS: 9.2k

 
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ATTENDANCE

PER EVENT: 1.2k

 
 
 

Marketing

We invest in our brand to help grow yours!

Love: The Wedding Festival invests in a targeted and extensive marketing and communications campaign. We advertise on radio, in print and through online media. The brand employs a full-time social media strategist that develops and implements our digital and communication plans.

EVENT MARKETING ACTIVITIES

We market the event in the following ways:

  • Online advertising (bridal and relevant websites)

  • Radio advertising on leading FM stations

  • AdWords campaigns

  • Fulltime social media strategist

  • Local press ads and editorial

  • Print and online editorial through targeted press releases and media contacts

  • Online database newsletters

MEDIA SPONSOR

The event is sponsored by Australia’s highest selling bridal magazine, Modern Wedding.

Modern Wedding promotes our event in magazine and on their website and social media.

They have an impressive social following, including 192 thousand Instagram followers and 1.5 million Facebook fans.

 
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Digital Advertising

Our new site is built to help couples plan their day, from information on planning to a beautifully presented wedding supplier directory. Here is how your business could stand out to all of those brides and grooms.

 
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STANDARD LISTING

INCLUSIONS:

12 MONTH DISPLAY

Listing - full website page with link on directory landing pages, and:

  • 4 x images 
  • Business description
  • Business contact details
  • Link to business website
  • Links to social media profiles

BONUS:

1 x Facebook post

COST: $300

 

FEATURED SUPPLIER

INCLUSIONS:

12 MONTH DISPLAY

Listing - full website page as per Standard Listing, and also with:

  • 4 extra images and one video embed available
  • Highlighted on the run of website page as a ‘Featured Supplier’ for three months
  • 2.5 times more traffic
  • Top of page listings

  • Only a limited number of these listings available

BONUS:

Expert Q and A editorial feature on the site 

2 x Instagram post

2 x Facebook post

COST: $600

Featured supplier example

BANNER ADVERTISING

INCLUSIONS:

300px x 200px banner ad

Still image or slideshow gif

Link to web page of your choice

Limited space available

1 MONTH DISPLAY

COST: $200

1 YEAR DISPLAY

COST: $2000

BONUS:

12 months for the price of 10

Ad design available for $100 each if required. Billed externally. Please ask our team if you require.

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Banner ad example

EXAMPLE

  

Other packages available upon request. Please talk to our sales team if you have something specific - a launch or special business event - that you need us to tailor an integrated ad package to.We love coming up with creative ideas!

 
 
 

Event Packages

Our event packages vary slightly depending on the location and set up of the festival.

There are packages to suit all types of businesses and what you need to showcase, from celebrants to wedding transport, photographers and wedding dress designers who can take part in our popular fashion shows.

If you are interested in one of our events, please contact the sales team today. We limit the number of suppliers per category and so spots fill up quickly.

 
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Testimonials

“I just have to say thanks for creating such a wonderful event! The response I have received from it was unbelievable and far exceeded any expectations. It’s actually why I haven’t been in touch with you yet as I booked so many weddings from it, that it’s made me so busy that I wasn’t sure I could take on any more this year!”
— Lyndall Idles, Lavender and Poppyseed
“I just love the entire concept of Love. The day was such a nice change from the usual expo format. We chatted and booked so many couples and I can’t wait until next year.”
— Tara O’Keefe, De la Mod
“Love Wedding Festivals are by far the most fun and engaging wedding days out around! The vendors on show at every festival are by far the best in the business and showcase a variety of products and services that are really unique. The ladies who run the festival have seriously thought of every little detail to make it a fabulous day for all visitors, with a relaxed vibe (who doesn’t love chill out teepees and a glass of bubbles) and so much to do on the day we would highly recommend any Love Wedding Festival to any bride-to-be - bring your tribe and have a fun day exploring all things weddings!”
— Tegan Gillam, My Little Peony
 
MacDougall Photography

MacDougall Photography

Photography on Hermitage

Photography on Hermitage

MacDougall Photography

MacDougall Photography

Contact the team to find our more about our event packages or online digital ads and directory.
Email us or fill in the form above and we'll get in touch with you.